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Ways to Support Brand Marketing Strategy - SEO Explore the vitality of SEO & Why you need to involve your SEO team in supporting your brand strategy going forward! There’s a widespread perception that brand marketing and SEO are polar opposites within the marketing mix. Brand marketing strategy is built around storytelling that aims to create top of the funnel awareness that builds affinity.

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Martech Interview with Daniel Pantelo on Data Automation CEO of Marpipe, Daniel Pantelo talks about audience data in an interview with martech on data automation considering advertising function. He expresses the need for precision analytics focusing on customer privacy. Creative automation is transforming the way creatives go about the creative workflow.

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